1.How much do you charge for marketing?
It is widely popular that digital marketing reduces the cost of marketing when compared with the conventional form of marketing. A good marketing agency will always strive hard to reduce the marketing budget.
A good marketing agency provides all the services at affordable charges. The experts in digital marketing help the businesses to improve online presence at most affordable charges and reduce unnecessary charges wherever possible.
Apart from charging less for marketing, the main advantage of hiring a good digital marketing agency is that with the proper strategy, they ensure a high Return on Investment.
2.Do you have experience dealing with similar kind of businesses?
This question is important because it will test the agency’s experience. For instance, if you have an E-commerce business, the digital marketing agency with a prior project experience in E-commerce will be the plus point.
It will be a waste of time and money if you select an agency, which doesn't have any experience, because it may not know the trends of the industry. So, before freezing any digital marketing agency, checking the portfolio of the agency will give an idea about the agency experience.
3.How do you plan content Writing and Marketing Tasks?
Always ask the agencies about how they are going to help you in accomplish the business goals and also about the process they use to achieve the goals.
With the content marketing strategy, a business can be listed on the top spots on Google search. If the digital marketing agency uses powerful words enough related to the frequency of searching, then the pages will attract people to stay longer.
If an agency cannot articulate the process they employ, then don't consider that agency in the priority list.
4.What are the technologies your agency use?
Today, digital marketing is an essential approach for all businesses to reach their customer base and to create a good relationship with them. A good digital marketing agency will use all the possible digital platforms to reach the customer base around the world.
They use the technology and digital platforms like SEO, SEM, SMM etc. to help the businesses to expand their reach. Also, some of the popular ways of promoting the business like videography, photography and animation.
So, choosing the agency which is using the advanced technologies to promote the business is important. They eventually help the business to grow faster.
5.How do you measure the results?
So, after investing a lot in a digital marketing campaign, the common questions that will be tossed in mind are- After hiring a digital marketing agency, how many leads did the business have been generated? How many new customers did the business have gained? How much your brand loyalty improved?
A good marketing agency uses different methods like measuring website traffic, Google Analytics, Exit rate, Bounce rate etc. These are the popular measuring methods used by digital marketing agencies to know insights.
So asking this question before hiring digital marketing will give clarity about how can you access to the results and also helps to know ROI.
Every business should ask these questions while hiring a digital marketing agency. This will help to know the credibility and labiality of the marketing agency.