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What Is a Brand Identity, How We Help With the Branding Process ?

What is a Brand Identity?

A brand identity is the manner in which the company is represented to the society as a whole. It refers to the company's logo, symbols, design, name, etc. It also refers to the company's message that it imparts, the values it holds, its ethics and the audience it caters to. All these elements are put together to form a permanent image in the consumer’s mind and make it unforgettable. Marketing and advertising of a brand is a sure fire way that leads to a brand identity that is consistent and that results in consistent sales.

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