Logos are a big part of establishing brand identity. They play a major role in imparting visual association with the business. Some famous brands have logos so popular that anyone can recognize the business with even having the name attached to it. For eg- Nike, Apple, McDonalds, etc.
Why should businesses design their logo with an advertising agency ?
Designing a logo with an advertising agency is the best business decision you could make. Getting industry experts to design your logo will get the business the perfect identity derived from a combination of market research, analysis, creativity and ingenuity.
The first step in logo design is inquiring about the brand identity. Knowing about some basic core values and what the brand stands for are important questions that are considered by professionals when starting the design. This step helps in having a well informed take on the brand and its identity.
The second step that experts take is to do a complete market research to find out what the competition is and how to set your brand and logo apart from the rest by making it unique. Working in the advertising industry for years gives the agency profound knowledge on what works for the particular industry, what is overused and what has an impact.
The third step an agency takes when designing is determining the design based on location. Whether the logo is going to be showcased on a big banner or on a mobile app, all make a difference on the size and elements of a logo. The bigger the size of the display, the more elements can be added to the design. If the logo is going to appear on a video, the logo can be animated to make it more eye-catching.
Finally, after following the above step, the design can start to take shape in a design software where the expert graphic designers will craft the perfect logo based on your preferences as well as the feel of the brand. Logos can be designed in multiple varieties that can have it's own specific use.