So, what is digital marketing anyway? Digital Marketing is a form of advertising a particular product or service mainly through the internet. It allows businesses to get to know their audience, learn important data about them, and provide metrics that will give the marketing team credibility. It is the utilization of digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
Traditional Methods Of Advertising the Healthcare Industry are as follows
- Print, telephone and outdoor broadcast method is limited to a locality
- Expensive methods such as radio, television and billboards.
- Lack of consumer feedback due to inability to assess the audience.
- Showrooms where people visit the site.
- Events organised to raise awareness.
Impact Of Digital Marketing in the Healthcare Industry are as follows
Adopting digital marketing to boost businesses is a proven method to generate leads.
Video - Showcasing products over video has been a proven method to influence buying decisions of consumers and gain customers.
Wider Reach - Digital marketing allows the ads to be broadcasted anywhere in the world. This allows the product to be viewed by a larger audience as opposed to traditional methods of advertising.
SEO - Search engine optimization is one of the best ways to generate leads as it filters out the competition and allows your website to appear at the top of search results.
Social Media Marketing - With the world becoming more and more digital, social media marketing is at the topmost utilised platforms to market to reach a larger audience.
Content Marketing - Building up a reputation online by creating brand awareness and help drive referrals and drive leads.
Personalized Marketing - Personalized messages and ads will result in more customer acquisition.
Digital Marketing is helpful to industry by allowing the right information of the right product to reach the right customer at the right time.
Access to Mobile Phones - There is hardly anyone on earth that doesn't own a smartphone. Thus it makes complete sense to have a digital presence that reaches the customers and informs them about their specific needs through targeted advertising.
Social Media - Instagram alone has over eight hundred million monthly active users which makes social media a huge platform for advertising that will reach millions of people and help get new clients.
Search Engine Optimisation - Most people search and review clinics and hospitals online before booking an appointment. Thus, it is necessary to have an online presence that pops up on the top of the list directing customers to the website to be further informed about it.
Content Marketing - content marketing can be a great way to boost brand awareness and improve patient each. This can include uploading regular content that imparts information in the form of blogs, articles, e-mails, etc.
Influencer Marketing - By enlisting help of popular guests to talk about the brand helps improve credibility and causes cross- advertising in their own businesses.
Paid promotions - This allows advertisements to reach the targeted audiences easily who are most likely to reach out to the clinic.